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Rong Songnian

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Rong Songnian, a Shanghai entrepreneur during the Republic of China, was known as the “King of Melon Seeds”. A native of Yinxian County, Zhejiang Province.

Category
Entrepreneurs
Nationality
—
Wikidata
Q17498627
Occupations merchant
Aliases Rong Songnian

Rong Songnian — biography

Rong Songnian, a Shanghai entrepreneur during the Republic of China, was known as the “King of Melon Seeds”. A native of Yinxian County, Zhejiang Province. Originally engaged in nylon business in Shanghai. In 1929, he opened a melon seed factory, initially located in Rihui Port, Shanghai, to produce five-spice soy sauce melon seeds. The registered trademark was "Duhe Brand", which means "stand out from the crowd and have superior quality". It was very popular and earned the name "The King of Melon Seeds". Later, the trademark was changed to "Haochilai", which comes from the Ningbo dialect, and the company also took a new name as "Haochilai Melon Seeds Co., Ltd."

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Wikidata profile: Q17498627 Wikipedia article: Rong Songnian Rong Songnian Wikidata · wikidata